Unlock the potential of your innovation with the power of good design. Join us in exploring how investing in user experience at the early stages of product development can be the key to improving early market adoption and ensuring long-term success.

Who Should Attend?

Any Yale innovator, whether you're a faculty member, student, or researcher involved in developing new technology products. This event is tailored to those eager to enhance their product's impact through effective user experience strategies.

What Will You Learn?

Gain insights into product and customer strategy, and discover a comprehensive methodology for developing compelling messaging. Understand the nuances of good versus bad user experience and dive deep into user experience methodologies, including customer journey mapping, wireframing, and creating user interfaces that resonate with your audience.

Featured Speakers:

Nate Berger founded KnockMedia in 2004. His focus on excellence in user experience and leading edge technology has driven client success at organizations including Yale University, TED Talks (TED in Arabic), Booking.com and many others. Nate is part owner and tech leader for ShareMyAircraft.com

Peter Propp led global strategy and marketing teams for IBM Software Group and later launched and ran Stamford Innovation Center. In addition to his consulting work in digital product development, he is an early stage investor in fields including healthcare, advanced chip technology and aerospace.

Join us for a dynamic exploration of the critical role that user experience plays at every step of the new product process.