Cory McCruden is a digital product and marketing executive based in New York City and brings over two decades of experience in the financial services and technology industries. 

McCruden’s bold thinking, academic research training, and passion for innovation, has helped numerous organizations successfully pursue exponential growth strategies and break out of old unproductive habits that impede transformation and change. 

Among her many achievements, McCruden was the first to market a major blockchain and digital transformation value proposition at RBC, a top ten North American retail and commercial bank, in partnership with Microsoft. She also launched multiple successful marketing campaigns focused on underserved segments, which ultimately contributed to record growth in assets under advisement for BNY Mellon Wealth Management.

Cory McCruden is a sought-after speaker, advisor, and consultant. Her expertise spans innovation, client experience, digital marketing, brand strategy, wealth management, and digital transformation. 

McCruden is a graduate of Yale University’s Graduate School and serves on the University’s Board of Governors. She was previously a Board Member of Yale’s Graduate School Alumni Association and served as Co-Chair of its Diversity, Equity, and Inclusion Committee.